‘First Spring’ Is Prada’s latest elaboration with pioneering Chinese artist Yang Fudong.

Featuring young men gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible.

Inspired by the Chinese adage that ‘the whole year’s work depends on a good start in spring’, this bold and beautiful film represents an exciting new direction for Prada’s visual communications at the start of this decade.”

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